Welcome to the future of footwear. The Nike HyperAdapt 1.0 is the first fully-functioning athletic shoe that electronically adjusts to the contours of your foot via adaptive lacing technology – providing a personal, customized fit that makes it feel like an extension of your body. “Innovation at Nike is not about dreaming of tomorrow. It’s about accelerating toward it,” says Tinker Hatfield. Vice President of Creative Concepts, NIKE, Inc. “Sometimes, we deliver a reality before others have even begun to imagine it.” That reality manifests itself in the form of the limited edition Nike HyperAdapt 1.0.
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