April 26, 2021 by Josh Ford Kick Game Announces Fredo Partnership Kick Game is excited to announce its multi-million pound partnership with Money Can’t Buy Happiness rapper Fredo. The deal will see Fredo hosting a number of events and launches at Kick Game stores over the years to come, as part of the partnership. On the deal, Fredo says: “Rob and I share a huge passion for sneakers. In the same way that I put my fans first, Rob puts his customers first. “For me, this was an easy decision because Rob and I quickly became friends, and, considering the huge growth in the sneaker industry, it made a lot of sense.” Kick Game, co-Founder Robert Franks, called the deal “Ground-breaking”, stating that: “Kick Game’s revenue over the last 12 months has grown from £2million to £15million, placing us as potentially one of the fastest-growing companies in our sector. This deal is ground-breaking for a business of our kind – the fanbase overlaps, and it made complete sense to partner with Fredo."