June 02, 2023 by Joey Birch 20th Century Studios’ 'White Men Can't Jump' Revisits a Cult-Classic, Now Streaming on Disney+ Friday 19th May saw the release of 20th Century Studios’ rejuvenation of the cult classic film: ‘WHITE MEN CAN’T JUMP’, now streaming on Disney+. R... Read more
March 02, 2023 by Joey Birch Has adidas Struck a New Deal With Ye? As quickly as the deal between adidas and Ye came to end, it seemed to rear its head once again with an apparent deal between the two coming to fru... Read more
January 22, 2023 by Joey Birch Sneakers That Had a Moment in 2022 Since the start of the pandemic, the sneaker market has seen exponential growth which, while slowing down as reported by The Business of Fashion, i... Read more
December 23, 2022 by Joey Birch Sneaker Partnerships To Watch in 2023 As we edge ever closer to the end of the year, we enter a stage of reflection going over the previous 12 months. This year has seen the creation, c... Read more
November 08, 2022 by Joey Birch Stormzy Launches ‘#Merky FC’ Giving back to the community is something that Stormzy is well versed in. Whether it’s sponsoring Cambridge University students or launching #Merky... Read more
November 06, 2022 by Joey Birch What is the Future of adidas? In the last few months, our social feeds, news headlines and conversations have been surrounding the ongoing developments of Kanye West. On the 25t... Read more
October 09, 2022 by Joey Birch What Does The Future Hold For PUMA? Much like adidas, the story of PUMA begins with conflict. Rewinding the clock slightly, back to 1919, two German brothers Rudolf and Adolf Dassler... Read more
September 06, 2022 by Joey Birch Kanye Goes On Social Media Tirade Against adidas Social media and Ye, formerly known as Kanye, West are a force to be reckoned with. When West posts, the world listens. What started as a symbioti... Read more
August 28, 2022 by Joey Birch What Happened To The Nike Roshe Run? The Nike Roshe Run is a sneaker that holds a special place in almost everyone's heart. At the mention of the name, your mind gets cast back to a ti... Read more
August 26, 2022 by Joey Birch Could We Be Seeing The End Of adidas x YEEZY? Since 2015, Kanye West and adidas have been in a harmonious relationship that has seen both parties flourish into becoming what could arguably be c... Read more
August 03, 2022 by Joey Birch A Closer Look at YEEZY Day 2022 August includes a day that has almost become a national holiday for many sneakerheads, YEEZY day. After seeing a myriad of rumours and discussions... Read more
July 14, 2022 by Joey Birch Kick Game’s Best Collaborations of 2022 (So Far) We’ve already looked back at our favourite releases of the year to date as well as looking forward to our most anticipated sneakers for the rest of... Read more
